Recognizing this importance, participants in the South Broad Redevelopment Plan process considered the "beautification" of South Broad Street to be a top priority.

Carrying as many as 37,450 cars per day, South Broad is a major travel corridor. Transforming this heavily traveled suburban-style road to a pedestrian friendly destination will be challenging, but not impossible.
A proliferation of unsightly signs, utility poles and billboards, vacant property, surface parking lots, deteriorated buildings, and poor road conditions give South Broad a negative image. Significant steps have been taken over the years to improve this image - sign regulations, tree plantings, neighborhood activism - but much remains to be done. With the continued commitment of the South Broad community, this corridor can be the special place we all want it to become.